Overview of Marketing Automation
Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce.
Marketing automation acts as a software platform for streamlining, automating and measuring marketing tasks and workflows. This allows the end-user to be more efficient in work via increasing the revenue and transforming themselves into a powerful marketing team.
Marketing automation creates an automatic and targeted marketing campaigns. The feature helps in automating the workflows and thereby scale the business. It crafts simplified end-to-end customer journeys, design engaging email campaigns, and the required email templates in minutes. Simply saying it automates much more than just emails. One can trigger any kind of action in marketing automation that demands the streamline of the workflow.